A collection of assets designed for Old Navy's 2018 Summer Concept. Inspired by a cotton candy-themed marvelous summer, I created a window poster, homepage design and social media feed with animation. These assets were presented to the leadership team, which included Old Navy's Creative Director, Art Director and Head of Photography and Visual.
A collection of print, illustrative and digital assets with a friendly, positive vibe for UCSF Children's Trauma Center, also known as nonprofit Child-Parent Psychotherapy, which provides services to young children and families after stressful and traumatic events.
13 icons were designed to accompany an existing icon set, and are used in the website and other promotional materials.
The front and back view of a brochure insert, which acts as a checklist of symptoms patients can fill out before and during appointments.
SF State Abroad
A complete branding overhaul evoking an adventurous and professional feel for students interested in international exchange programs via SF State Abroad, a division of San Francisco State University's International Education.
This asset targets international students interested in studying abroad at San Francisco State University. Because this project was commissioned by the J-1 Exchange Student Office, SF State Abroad's partner office under the Division of International Education, a different color palette is used but the typography stays the same to maintain consistent branding.
French American Cultural Society
A brochure that is professional, practical and colorful for the French American Cultural Society (FACS), a French Consulate-sponsored nonprofit that offers academic study abroad scholarships and French culture events to residents in the Bay Area and Pacific Northwest.
As one begins to unfold the brochure, this two-panel view uses the logo as a graphic treatment.
Your Vivid Style
A rebranding that is colorful and sophisticated with painterly strokes and textures for personal styling business Your Vivid Style, which champions self-empowerment through color and embracing one’s unique style.
A sampling of Mailchimp newsletter templates that incorporate branding and painterly strokes, like the website.
I experimented heavily with watercolors and acrylic paint, creating organic shapes, strokes and color combos before deciding on the final color palette and textures. The company was first This Vivid Life before changing to Your Vivid Style in 2017. As such, I had the opportunity to first rebrand This Vivid Life then refine the branding once Your Vivid Style emerged.
A selection of organic and paid social media assets launched on Facebook and Instagram during Banana Republic’s holiday campaign.
Men's and Women's Lifestyle Collection Ads for Facebook, which allows customers to click on a Collection Ad that then leads to a catalogue-like buying experience.
Instagram Stories for the men's "Come Together" campaign.
Church Street Cafe
A rebrand that is vintage in type and color treatment yet modern in logo treatment, it emulates the café’s cozy atmosphere and patrons – young professionals busy at work and neighbors curled up reading the Chronicle.
A collection of playful and eye-catching promotional materials and slogans for France Alumni USA, a new networking website for Americans who have studied and/or worked in France. Sponsored by the French Consulate and the French Ministry of Foreign Affairs & International Development.
ITERATIONS + PROCESS
I drew design inspiration from a personal collection of vintage travel postcards. I also developed several postcard layouts and campaign slogans.
A Special Edition Box Set to accompany a commemorative event for Ida B. Wells, one of the first African-American investigative journalists who dedicated her life's work to documenting and speaking out against the horrors of lynching in the South. Wells embarked on multiple speaking tours across the United States and England, wrote hundreds of articles with groundbreaking statistics she and fellow colleagues recorded in the field, and helped found the NAACP. Deliverables include a 100+ page biographical book, an event poster, a newspaper, DVD plus case to promote the event and a vessel to contain all deliverables.
Warning - contains graphic imagery.
The event poster contains clippings from Well's articles referring to crime, lynching and segregation.
The book cover is inspired by the poster design with a pink opaque overlay. Wells printed her newspapers on pink paper so the blind could ask for the pink paper and have it read to them.
Fingerprints represent an erasure of identity and are meant to create a sense of crime and disfunction. They increase throughout each chapter's spreads, disrupting the text to further expose the audience to the undeniable violence of lynching and the lives lost.
Ida B. Wells took very detailed records of the number of lynchings for five years (1896 to 1900) in twelve different states, which she then exposed via articles and speeches. As such, the book is divided into six chapters, the first five chapters for each year and the sixth chapter with the total number of lynchings from 1877 to 1950.
My ultimate goal was to properly honor and represent Ida B. Wells' work and activism. As such, I started with heavy research: biographies, reports, academic journals, essays and documentaries. My design drivers were themes of exposure, identity and erasure, which translated into the use of fingerprints, ink blots and at times difficult imagery. The color palette includes blacks and blues reminiscent of bruising, while purple, orange and pink relate to various historical references. Other design choices were made to reference journalism, such as the primary typeface Courier and the messenger bag for the vessel.
Vas-y! (Let's go! in French) is a card game that aims to bring people together to maintain their second language skills in their first language environment. This game sets up scenes for players to act out with a partner, instilling active learning, community, and creativity. As both a graphic design and French student at San Francisco State, I wanted my senior thesis capstone product to be a combination of two dear passions of mine. With this in mind, Vas-y! is a product of months of research: from literary reviews and ethnographic research to interviews with subjects and experts in the second language learning field.
A type specimen inspired by Park Merced, an idealized pseudo-suburban sprawl on the edge of San Francisco. When developing the type specimen, I took particular notice of the many objects throughout the neighborhood that were dilapidated and tarnished, including peeling paint, molded welcome mats, cracked sidewalks and rusted windowsills. As such, this is a distressed, post apocalyptic type specimen for the creepy, the strange and the rebellious.
The structural base is Times New Roman due to its iconic, classic appeal and familiarity to further the dystopic, tarnished look and sense of unease.